- 19. Juni 2019
- 18:00 Uhr - 19:00 Uhr
- gratis (nur BR-Mitglieder)
- Kursaal, Bern (Vivace 5)
Am Vorabend des diesjährigen SwissFundraisingDay haben BR-Mitglieder die Möglichkeit, mit Penelope Burk persönlich ins Gespräch zu kommen. Swissfundraising lädt nämlich zu einer exklusiven aperitif session mit der Koryphäe auf dem Gebiet des «Donor-Centered Fundraising».
Lockere Atmosphäre und leckerer Fingerfood: Ideale Voraussetzungen, um Penelope Burk hautnah zu erleben und die Chance auf einen Expertentalk über geberInnenzentriertes Fundraising zu nutzen.
Die Veranstaltung wird in Englisch stattfinden.
Penelope Burk’s career in the not-for-profit sector began in communications and market research in the arts in the early 1970’s and later expanded into fundraising and senior management for prominent human services organizations.
Penelope Burk’s unique advantage in the fundraising industry is her evidence-based approach. While her professional experience in the sector spans forty-five years, her publications and training programs are all the product of research with donors.
Penelope is the author of the best-selling industry standard, Donor-Centered Fundraising. The much-anticipated second edition of this book was just published, featuring all-new research with tens of thousands of donors. Penelope is also the author of the companion book, Donor-Centered Leadership, a critical resource for Boards of Directors, Chief Executive Officers and Advancement Directors on how to implement Donor-Centered Fundraising and manage fundraising staff for optimum results.
Penelope understands donors and what they want more deeply than just about anyone in fundraising. In the last twenty years, she and her innovative firm, Cygnus Applied Research, Inc., have conducted surveys and research studies with more than a quarter-million donors. She has reached back into their lives to find out about the first time they gave, what motivates their philanthropy now, what their greatest and most frustrating experiences in giving are, and what their dreams are for their philanthropic future.