HomeEventsStrengthening Long-Term Relationships: Membership Program Strategies for Retention & Growth

Strengthening Long-Term Relationships: Membership Program Strategies for Retention & Growth

28. Juni 2021 - 28. Juni 2021
15:00 Uhr - 16:00 Uhr

Swissfundraising bietet dieses Jahr – gemeinsam mit dem Deutschen Fundraising Verband (DFRV) und dem Fundraising Verband Austria (FVA) – zwei bis drei Webinare in Zusammenarbeit mit der King Baudouin Foundation United States (KBFUS) an. Den Anfang macht das Webinar vom 28. Juni 2020 zum Thema «Strengthening Long-Term Relationships: Membership Program Strategies for Retention & Growth», das auf Englisch stattfindet.

The most successful nonprofit membership programs balance donor engagement and benefits with sustainable fundraising returns that keep organisations thriving. Yet while many groups may recognize the value of membership programs, it can be difficult to know where to begin — or how to improve upon a program already in place.

Together with Amanda Nelson, an Associate Professor at Virginia Tech and former Deputy Director of Development in charge of memberships at the Alvin Ailey American Dance Theater, we will explore how to build a membership program that structures meaningful engagements with your organisation for donors while enabling you to benefit from predictable, stable revenue over the long term.

This conversation is hosted by the King Baudouin Foundation United States (KBFUS), the leading resource in the U.S. to facilitate philanthropic giving to Europe and Africa, and European fundraising association partners, Deutscher Fundraising Verband, Fundraising Verband Austria, and Swissfundraising.

» Register for June 28 webinar

Amanda Nelson, Ph.D.

For over eleven years, Amanda worked for the world-renowned Alvin Ailey American Dance Theater in New York where she oversaw membership programs, government relations, corporate sponsorships, and foundation support.  At Ailey, she led her team in the development and implementation of extensive and successful fundraising campaigns that both expanded the donor pool and deepened donor relationships. Now, as a consultant for arts organizations, Amanda facilitates planning processes and guides organizations through both internal and external campaigns to build awareness and garner support. Amanda serves on the board of the First Virginia Chapter of the Association of Fundraising Professionals (AFP).

In 2013, she joined the faculty at Virginia Tech to create and establish a new graduate degree program in Arts Leadership. At Virginia Tech, Amanda teaches a range of theatre and arts courses, including arts leadership, arts advocacy, arts marketing, development (fundraising), strategic management, and human resources in the arts. She holds a PhD in Drama from Tufts University, an MA in Drama from San Francisco State University, and a BA in Drama from the University of California at Irvine.

Strengthening Long-Term Relationships: Membership Program Strategies for Retention & Growth