HomeEventsSwissfundraising-Masterclass: Donor-Centered Fundraising

Swissfundraising-Masterclass: Donor-Centered Fundraising

21. Juni 2019 - 21. Juni 2019
09:00 Uhr - 16:00 Uhr
CHF 500 / 900
Kursaal, Bern
freie Plätze:

In this senior-level, interactive workshop, Penelope Burk presents a compelling argument about how ingrained but ineffective North American fundraising practices are no longer resonating with donors and why a “donor-centered” alternative is now essential. Drawing from evidence gathered over two decades from tens of thousands of donors, Penelope answers the question, “What do donors want?” and then goes on to describe what it will take to manage the transition from typical to Donor-Centered fundraising.

This comprehensive workshop will be of interest to CEOs and Boards of Directors responsible for the long-term growth of the charities they serve, to Directors of Development managing change and measuring fundraising performance, and to senior fundraisers responsible for building relationships with donors.

This masterclass is designed for advanced fundraisers with a very good knowledge of English.

CHF 500 for members of Swissfundraising
CHF 900 for non-members

The costs include documentation, coffee and mineral water in the seminar, croissants and fruit in the breaks and lunch without alcoholic drinks. The number of participants is limited to 16.

About Penelope

Penelope Burk’s career in the not-for-profit sector began in communications and market research in the arts in the early 1970’s and later expanded into fundraising and senior management for prominent human services organizations.

Penelope Burk’s unique advantage in the fundraising industry is her evidence-based approach. While her professional experience in the sector spans forty-five years, her publications and training programs are all the product of research with donors.

Penelope is the author of the best-selling industry standard, Donor-Centered Fundraising. The much-anticipated second edition of this book was just published, featuring all-new research with tens of thousands of donors. Penelope is also the author of the companion book, Donor-Centered Leadership, a critical resource for Boards of Directors, Chief Executive Officers and Advancement Directors on how to implement Donor-Centered Fundraising and manage fundraising staff for optimum results.

Penelope understands donors and what they want more deeply than just about anyone in fundraising. In the last twenty years, she and her innovative firm, Cygnus Applied Research, Inc., have conducted surveys and research studies with more than a quarter-million donors. She has reached back into their lives to find out about the first time they gave, what motivates their philanthropy now, what their greatest and most frustrating experiences in giving are, and what their dreams are for their philanthropic future.

Swissfundraising-Masterclass: Donor-Centered Fundraising