- 06. Dezember 2017
- 09.15 Uhr - 17.00 Uhr
- CHF 600.- / 900.-
- Radisson blu, Flughafen Zürich
In this exclusive seminar for Switzerland, esteemed consultant and author Bernard Ross teaches how to inspire major donors and stop boring them.
There is enormous potential in private giving worldwide - especially from HNWI. But many of these supporters are being turned off by clichéd Cases for Support, in-boxes filled to bursting with bland e-newsletters, and dull speeches over a bad chicken meal at a crowded fundraising gala. They want authentic, one to one, personal contact that inspires and motivates them to support a cause. They want messages targeted to them that match the way they think and feel. They want emotionally intelligent fundraisers who understand the way they make decisions.
The influential fundraiser model offers that. More than that it shows you how to influence anyone – from your colleagues, to your trustee board and even your partner.
Among the topics we’ll cover are how to:
- structure an influence journey through the 5Ps – from passion to persistence
- interpret a donor’s psychological preferences and match their approach
- learn techniques to secure the highest-level gift
- manage a donor’s engagement in crucial conversations- tackling objections
- design an effective case using the four fundamental case types.
The day is practical, with exercises, activities and insights. You will also be able to secure a discount copy of his book.
Bernard Ross is a Director of the Management Centre (=mc), a boutique management consultancy working worldwide for ethically driven organisations. He has worked for over 20 years with not-for-profit organisations helping them transform their performance. His arts customers include many leading arts organisations and INGOs –he has delivered training in strategy and influences for ICRC, MSF, UNICEF, Terre des Homes etc
His work has taken him to over 50 countries. Among his recent projects are helping the city of Paris raise €300M for the Eiffel Tower and the UK National Gallery raise £40M for a picture.
He co-authored Breakthrough Thinking with Clare Segal – voted Best Non Profit Book in the USA- the first time Europeans have won this award. The Influential Fundraiser nominated as one of the top 5 ‘must read’ non-profit books in the New York Times. And Global Fundraising, with Penny Cagney, won the Skystone Prize and CausePlanet Award. It is the first fundraising book to be translated into Chinese. His book on Strategy was published by the Financial Times/Pearson in 2016. He has a new book on Behavioral Economics out in 2017.
CHF 600 für Mitglieder Swissfundraising
CHF 900 für Nichtmitglieder
Die Kosten sind inkl. Dokumentation, Kaffee und Mineral im Seminar, Gipfeli und Früchten in den Pausen sowie Mittagessen ohne alkoholische Getränke. Die Teilnehmerzahl ist auf 16 beschränkt.